Small businesses missing out through online marketing overload

Small businesses are being overwhelmed by the number of digital marketing channels now available to them writes Benjamin Hammond, Pharmacy Expert Editor. In a recent survey, 79% of respondents felt that they weren’t making full use of the online marketing channels available to them. 

With customer attention becoming ever more fragmented, it’s harder than ever for small businesses to make the best use of the different online channels with the limited resources they have available.

In the last few years the choice of digital direct marketing channels has exploded, with Facebook, Twitter, LinkedIn, SMS, mobile and email marketing all having a role to play, not to many more niche channels that are now available.

Different customers prefer different channels and different messages suit different mediums - but managing such a large range of options demands more time from business owners, leaving many unable to benefit from the full potential that an integrated marketing approach can provide.

Sign-Up.to, who carried out the survey and research, provide an online marketing platform which enables business owners to manage email, mobile, Facebook and Twitter marketing from a single login.

Matt McNeill, CEO of Sign-Up.to said: "We’ve seen the opportunities for businesses to engage with their customers online grow dramatically in the last few years, but this has demanded more time and resources from marketers - something that’s often hard to find in the current economic climate. We wanted to make it easy for small businesses to be able to reap the benefits from using multiple online marketing channels in an integrated way, so we’ve invested heavily in producing what we think is the simplest, most accountable way for them to do that."

You can find more details about the service and sign up for a free 14 day trial of the service by following this link.